Email Marketing is one of the most powerful tools a company can utilise to help build a relationship through highly targeted communications. It is the only tool where the company is truly in charge of the creative direction they take and unaffected by any outside algorithm that is trying to work out the best strategy to show your message to the right people. It isn’t just sending a newsletter and hoping that it gets read. You need to know how to capture attention, cause intrigue and improve the click rate when that email does hit the inbox.
Through our team at Vendo we have built up a strong email marketing division that can create optimised email campaigns and automated flows that will encourage engagement and drive conversions. We are always undertaking training and courses that continue to give us a new perspective of this powerful tool that is Email Marketing. Helping us ensure that we are learning new and improved ways of driving success to our clients, one email at a time.
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Why Do You Need Email Marketing Services
A lot of marketing can be seen as badgering the customer – being shown endless ads on Google, display ads being forced on the side of articles they are trying to read and not to mention aggressive retargeting following you around! Email Marketing takes a different approach – as inbound marketing, the customer is taking the first step to initiate engagement and consent to receive marketing material from you. Rather than focusing on driving that initial conversion. Email Marketing provides the ultimate opportunity to really build a connection with the customer.
If a company offers good customer service and has a process of nurturing the relationship after the initial conversion then 89% of customers will be likely to make another purchase. 78% still continue to do business with the company even if they make a mistake. With real time personalised messages, that are able to be sent at specific moments of a customer journey, there is no better way to encourage loyalty and appreciation for their business.