Shopify SEO

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Building a shop with Shopify is easy. With their user-friendly interface and tons of themes to bring your products and services to life. But standing out and making sure that the right people are going to view your site is a completely different story. One of the best ways to make sure you are achieving this is to have an expert Shopify SEO agency to optimise your site. That’s when Vendo Digital comes in.

Shopify SEO Consultant

Building an ecommerce website with Shopify’s drag-and-drop interface is easy. But standing out in today’s competitive e-commerce space is challenging.

There is a reason why Shopify is one of the most popular E-Commerce platforms. It has new stores popping up every day and shows absolutely no sign of stopping! So many business owners see the potential to grow their livelihood online and use Shopify to sell their products and services. It is the perfect partnership of Shopify offering an exciting design with unlimited potential and services alongside it.

However Shopify is a tool that often goes not fully utilised. A lot of business owners will set up their store but not take full advantage of all the tools that Shopify has to offer. We will help you to make the most out of your store and get the attention on your shop that you deserve. With our data-driven SEO strategy that has been built up from experience of building brands, we will help you make the most out of Shopify and ensure that your product/service has the front that it deserves.

We will work alongside you to first understand:
  • What your business is trying to achieve
  • How things are going for you at the moment
  • What is important to you
  • What your future goals are

Why you need a Shopify SEO Expert

With most people caring only about how their website looks – people forget that the point of a website isn’t just to look great (although it definitely helps!). It needs to attract potential customers, educate them on who your business is and then encourage conversion. By incorporating SEO into your ECommerce strategy you are ensuring you have the right audience and a good performing rank on search result pages.

By utilising an agency that has Shopify SEO experience you are making sure that you are getting as many right eyes on your store. We can help you organically grow how many clicks you get on your site. Not only do we make sure that the traffic to your site grows, but that your store is optimised to help drive conversions.

With the ecommerce industry set to explode, and a huge 22% of global retail sales predicted to take place online by 2023, SEO for Shopify is critical in driving your audience to your checkout page. This is the time to optimise your store and ensure your store is getting the eyes on it that it deserves.

Is Shopify the Best E-Commerce Platform for SEO?

There are so many options out there when it comes to choosing which E-Commerce Platform that you want to use for your business. There is a few reasons that we love Shopify as the E-Commerce platform that you should use:

Easy to Use for Beginners

When getting started, the hardest thing is… well getting started. With Shopify they offer great themes straight out the gate and real world examples to help you visualise how it will look for you. Getting started has never been easier and that’s the best thing to do.

Powerful Marketing
and SEO

Shopify is built with the knowledge that business owners need to market their business to help bring more customers in. This means from day one that you are able to set up useful marketing tools.

Speed Thrills

Shopify is able to build a fast responsive site without having to get some serious technical help. In the SEO business, Speed Thrills and Slow Kills. With the dedicated servers and fool-proof themes you are able to make a website that supports your business.

Canonical Tags

There are multiple different reasons that you will need to put a canonical tag on pages – that it is easy to miss some or forget to add them. With Shopify’s SEO focus they make sure you never have to worry about this or your SEO rankings being affected by duplicate content.

Educate Your Customer

Not everyone is ready to buy right now. Sometimes you need to play the long game. Prove your worth and educate your customer. With Shopify’s in built blogging platform you have the best way to publish content that teaches your customers as well as targets keywords to bring in traffic.
There is many reasons why Vendo is your perfect choice to help build up your Shopify SEO and make sure you are driving the right people to your website:
Experience building up E-Commerce Brands – we have personally helped build shops that have:
  • Traffic to the site has increased by 10 - 30 times
  • Doubled their conversion rate
  • Built a brand that educates their customers not just sells
Book a free consultation

Shopify SEO FAQ's

Yes, Shopify allows you to customise title tags and meta descriptions for each product, collection, and page on your online store. This customization is essential for optimising your site’s on-page SEO and improving click-through rates from search engine results.
Yes, Shopify has an App Store where you can find a variety of third-party SEO apps to enhance your store’s SEO capabilities. These apps can help with tasks like keyword research, automated SEO audits, and optimising image alt tags.
Shopify automatically generates canonical tags for product and collection pages, addressing duplicate content concerns. It helps search engines understand which version of a page should be indexed and ranked, reducing the risk of SEO penalties due to duplicate content.
Yes, you can set up 301 redirects in Shopify. 301 redirects are crucial for SEO when you change URLs or remove pages to ensure that visitors and search engines are directed to the correct pages. This prevents the loss of SEO value and maintains a positive user experience.
Yes, Shopify provides SSL (Secure Sockets Layer) security for all online stores. SSL certificates encrypt data exchanged between your website and visitors, enhancing security and trust. Google considers SSL a ranking factor, so having SSL on your Shopify store positively affects SEO.
Yes, Shopify includes a built-in blogging platform, allowing you to create and publish blog posts. Blogging can improve SEO by providing fresh, valuable content that attracts organic traffic, earns backlinks, and establishes your site’s authority in your niche.
Yes, many of Shopify’s themes are mobile-responsive. Mobile optimisation is essential for SEO because Google gives preference to mobile-friendly websites in its rankings. With the increasing use of smartphones for online shopping, a mobile-responsive design is vital for providing a seamless user experience.
You can optimise images on Shopify by using descriptive filenames, adding alt text to images, and ensuring they are appropriately sized and compressed. Optimised images improve page load times, user experience, and can rank in Google’s image search results, attracting additional traffic.
Yes, Shopify supports structured data, which helps search engines understand the content of your pages. Implementing structured data can lead to rich snippets in search results, enhancing your store’s visibility and click-through rates.
By leveraging these features and best practices, you can effectively optimize your Shopify store for SEO and improve its search engine rankings, ultimately driving more organic traffic and sales.
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