E-Commerce refers to the buying and selling of goods and services online. It’s essential because it allows businesses to reach a global audience, streamline operations, and generate revenue 24/7.
In 2020, global E-Commerce sales exceeded $4.2 trillion. Since then it has only increased and it is more relevant today as it has ever been. In 2023 E-Commerce sales are expected to grow by 10.4% with 20.8% of all retail purchases being taken online.
SEO (Search Engine Optimisation) can improve your website’s visibility on search engines like Google, driving organic traffic to your product pages. Partnered with a process of optimising your landing and collection pages means that with a higher traffic and better conversion rate – you will see huge amounts of success.
On average, about 30-50% of E-Commerce traffic comes from search engines, making SEO crucial for success.
Keyword research helps you understand what terms your potential customers are searching for, allowing you to target the right audience with your products or services.
Page load time is critical because faster-loading pages improve user experience and can lead to higher search engine rankings.
Mobile optimization is vital since a significant portion of E-Commerce traffic comes from mobile devices. Google also prioritises mobile-friendly websites in its rankings.
Yes, content marketing can boost SEO by providing valuable information, attracting backlinks, and increasing user engagement.
Popular E-Commerce platforms like Shopify, WooCommerce, and Magento offer robust SEO capabilities when properly configured. Although this is hard to set up and isn’t done just out of the box.
Investing in SEO can lead to sustainable organic traffic, higher conversion rates, and a competitive edge in the E-Commerce industry.