Technical SEO is a set of processes designed to optimise the technical aspects of a website to improve its search engine visibility and performance. It covers a variety of aspects such as website speed optimisation, fixing crawl errors, enhancing site architecture, and ensuring proper implementation of structured data. By addressing these technical issues, businesses can enhance their online presence, increase organic search traffic, and provide a better user experience for website visitors.


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“Even a 1-second delay in mobile load times can reduce conversion rates by up to 20%”

Speed Optimisation

Speed optimisation involves improving the loading time of a website by optimising elements such as code, images, and server configurations, ultimately ensuring that web pages load quickly and efficiently for a better user experience and improved search engine rankings.

Structured Data

Structured data provides search engines with clear and structured information about the content. This helps search engines understand and display content in rich snippets and enhanced search results, which can lead to improved visibility and click-through rates in search engine results pages (SERPs).

Crawl Errors

By addressing crawl errors such as broken links, 404 pages, or inaccessible content, a website can ensure that search engines can thoroughly index its pages, improving its overall search engine ranking and visibility in search results.

Site Architecture

Site architecture refers to the structuring of a website's content, navigation, and URLs. It aims to create a logical and user-friendly hierarchy that makes it easier for search engines to crawl and understand the site's content, while also providing a seamless and intuitive experience for visitors. An optimised site architecture can enhance both search engine rankings and user satisfaction.


Sitemap optimisation involves the creation and maintenance of XML sitemaps that provide search engines with a comprehensive list of URLs on a website. These sitemaps help search engines crawl and index content more efficiently, ensuring that all important pages are included in search results.


Redirect optimisation focuses on efficiently managing URL redirects on a website. This involves implementing proper 301 (permanent) or 302 (temporary) redirects to guide users and search engine crawlers from old or outdated URLs to their corresponding new or relevant destinations. Effective redirect management ensures that visitors and search engines can access the intended content seamlessly, preserving link equity and preventing crawl errors.

Website Security

Website security involves implementing measures to protect a website from various security threats and vulnerabilities. This includes strategies such as using SSL certificates to encrypt data transmission, regularly updating software and plugins, and implementing strong authentication methods. A secure website not only safeguards sensitive user data but also instills trust in visitors and search engines, which can positively impact search engine rankings and the overall credibility of the site.


Canonicalisation refers to the practice of specifying the preferred version of a URL when there are multiple versions of the same content, often due to parameters, tracking codes, or slight variations in the URL structure. Canonicalisation helps search engines understand which version of a page to index and display in search results, preventing issues like duplicate content and ensuring that SEO efforts are focused on the desired URL.


Responsiveness ensures that a website is designed and optimised to provide an optimal user experience across different devices and screen sizes, including desktops, tablets, and smartphones. Responsive design not only enhances user satisfaction by making the site accessible and visually appealing on all devices but also aligns with search engine algorithms that prioritise mobile-friendly websites. Ensuring responsiveness is a critical aspect of technical SEO as it can positively impact search engine rankings and user engagement.
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Technical SEO FAQ's

Technical SEO is the optimisation of your website’s technical aspects to improve its visibility in search engines. It is essential because it ensures that search engines can efficiently crawl and index your site, leading to higher search rankings and organic traffic.
Typically, these include slow loading times, duplicate content, broken links, incorrect URL structures, and issues with mobile-friendliness. Addressing these issues can have a significant impact on your site’s search engine rankings.
Website speed is a critical factor in SEO. To enhance it, you can optimise images, use content delivery networks (CDNs), enable browser caching, minimise server response times, and reduce the use of render-blocking JavaScript and CSS.
XML sitemaps provide search engines with a roadmap of your website’s structure. They help search engines discover and index your web pages more efficiently, ensuring that your content is properly indexed and displayed in search results.
Mobile optimisation is crucial because Google and other search engines prioritise mobile-friendly websites. To achieve mobile optimisation, ensure that your site has a responsive design, optimise images for mobile, and test your site’s performance on various mobile devices regularly.