Technical SEO is a set of processes designed to optimise the technical aspects of a website to improve its search engine visibility and performance. It covers a variety of aspects such as website speed optimisation, fixing crawl errors, enhancing site architecture, and ensuring proper implementation of structured data. By addressing these technical issues, businesses can enhance their online presence, increase organic search traffic, and provide a better user experience for website visitors.
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Speed optimisation involves improving the loading time of a website by optimising elements such as code, images, and server configurations, ultimately ensuring that web pages load quickly and efficiently for a better user experience and improved search engine rankings.