In May last year, Google announced a change for their Search Engine Results Page (SERP). There were changes in both organic listings and paid listings. Notably, brand logos had been added to the top corner of the organic ads and the colours of the paid URL's differed. Ultimately, this will impact the strategies of both organic and paid ads. Read on as we go into further detail about our take on the update. As you can see, the results on the right are more appealing due to the colorful logos adding an essence of personality to the links. This is great as it is a perk for companies to try and push for organic growth as well as paid ads. These changes came into action gradually, with the update starting to be introduced to a few mobile devices so Google could track the results. After they were happy, they pushed [...]
Are you a business owner or marketer who has heard about Google AdWords but are still not convinced? Well, say no more. We have 10 reasons as to why Google AdWords will work wonders for your business. Notably, Google's enormously successful PPC (pay-per-click) can work for just about any business! Google AdWords is highly scalable: We know exactly how hard it is to scale your business and finding lead sources that scale. But Google AdWords is highly scalable with some businesses already spending millions of pounds on Google Advertising. If your campaign is profiting and converting, there is no reason to cap your spend on the campaign. As your leads and profits increase, so can your PPC budget accordingly. Google AdWords is measurable: Google Ads and PPC is highly measurable compared to other traditional marketing channels like magazine/print and TV advertising. This is because we cannot know for sure how many [...]
I am not the type to normally slate another business regarding their services. However, I personally find it exceptionally frustrating to see small to medium businesses being robbed of their well earned cash. In an attempt to grow their business, Yell seem to not have a real interest in how well their clients could do. Put simply, they disregard your potential and want your money. Yell.com previously known as the yellow pages, offer a wide range of marketing related services to small/medium sized businesses. Here is a little breakdown just so you understand: Google Ads/Adwords – These are the ads you see at the top of Google search results. They can work wonders for small businesses if done correctly and most marketing agencies will offer a PPC service, so you don’t have to get Yell to manage it. Yell sponsored listings – These are listings that show at the top [...]
Online advertising is imperative for small and large businesses alike, more so than ever before, but small business advertising is significantly more difficult. Your staff and your marketing budgets are smaller, making it harder to compete with larger organisations. The good news is, with the right strategies in place, you can use online advertising to generate leads, sales, and ROI, no matter what size you are. In this guide, we'll share some strategies and tips to help you raise brand awareness and grow your business on a small budget. When thinking about how best to market your small business online, start by asking yourself: ● What are your customers searching for online? ● Where and when are they searching for it? ● How can you differentiate your product from competitors? Once you answer these questions, you can put an advertising strategy in place to help you reach more people and [...]
If your budget is tight, and you are time orientated, then you may be tempted to reassess whether digital marketing delivers the right level of ROI. In today’s tech-driven world that is continually being moulded and remoulded by consumer expectations, digital marketing provides a way for businesses to keep up. If you’re still on the fence, these are just some of the reasons why digital marketing has become so essential for every business today. Find your customers where they spend their time and money. 22% of the population of the planet is on Facebook. 76% of Facebook users and 51% of Instagram users are on it every day. The average person spends at least two hours a day on social media, and 37% of this is interacting with branded content. Social media has a crucial role to play in digital marketing, which is all about ensuring that your messaging and [...]
The importance of having a mobile friendly website It is safe to say that as the digital era is drastically expanding, the need for websites to be accessed on mobiles has increased. Mobile is the most popular way in which consumers choose to go online, meaning there is a massive demand for good quality websites that can be easily accessed via a handset. Its crucial for businesses and marketers to understand the importance of this as the number of smart phone users is set to rise 2.5 billion in 2019. It is key to know how to optimise your website to encourage more mobile consumers, so, how do you do it? Is it the right time to take your website into the mobile world? In many locations around the world, it has become more popular for traffic to be accessed via a mobile rather than a desktop. It is crucial [...]
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