Project Description

The Brief

Central Metal Waste is a family run business based in Middlesex, who provide a solution for their customers to dispose of unwanted waste and specialise in scrap metal. Covering London & Surrey borough’s, they are able to travel to any site and seamlessly aid companies and individuals who want rid of their waste.

To really showcase their services, Taylor Lowe, Director of the company wanted a custom-made WordPress website with lots of imagery and relevant content to ensure customers would find and choose Central Metal Waste over their competitors. The website also in included effective quotation forms and links to the Central Metal Waste social media sites.

A major reason why Taylor chose to work with Vendo Digital was our expertise within Paid Media, we carefully set up a tailor-made campaign to drive traffic to the Central Metal Waste site, to help increase the workload.

Vendo services

The Result:

Vendo Digital provided Central Metal Waste with a fully bespoke customer made WordPress website, which they were 100% satisfied with, this included high-resolution images to really enable Central Metal Waste to showcase their services as well as lead forms to work alongside the Paid media search campaigns.

Vendo Digital also successfully set up a PPC campaign for Central Metal Waste on both Google and Bing, these were tailormade campaigns to drive traffic to the website for potential customers looking for scrap metal and waste removal/clearance solutions. Central Metal waste previously worked with a London based agency and was not content with the results.

Since partnering with Vendo digital, they have seen:

  • 80% decrease in Cost Per Acquisition
  • 64% increase in Return on Ad Spend
  • 36% increase in Conversation Rate