Paid search marketing is a cost effective and scalable form of web marketing designed to connect your ads with searchers actively seeking your services.
“Pay Per Click” Advertising is a way of driving traffic to your website using paid, relevant ads that display when search terms/keywords matching those that have been set up in your campaign are entered a search engine. Unlike SEO this has an instant impact and starts working the moment the campaign goes live. The campaigns are highly targeted for location and can be created to only show on certain days of the week and/or times of day to only show your ad during peak times so you get the most from your marketing spend.
Advertisers only pay a “cost per click” when their advert is clicked on and a visitor is taken to their website from that ad. There is no fee for the ad being shown (an impression), just when the ad is clicked. PPC is a generic term and can cover a wide variety of platforms and search engines in addition to just Google. Through the use of Google Analytics, the performance is highly measurable and offers great ROI. See our PPC Advertising Services below.