Case Study: Growing One Dental
from Zero to £90,000+/Month in 12 months
With
Client Overview
Client Name: One Dental
Industry: Private Dental Care
Type: New “Squat” Dental Practice (No existing patient base)
Location: Camberwell, London
Engagement Duration: 12 months (and ongoing)
Objectives
- Launch a squat dental practice with no patients or brand presence
- Build early awareness and generate bookings before doors opened
- Reach full capacity of two surgeries
- Grow demand for high-value treatments (Invisalign, implants, etc.)
- Achieve consistent monthly revenue growth
Challenges
- Competitive local market for private dentistry
- No existing patients, online presence, or historical marketing data
- Limited initial advertising budget
- Needed a phased strategy to balance cost and patient acquisition
Our Approach
1. Initial Focus on General & Emergency Dentistry via Google Ads
- Began with a low-budget campaign (£750/month) targeting general and emergency dentistry keywords
- Tracked performance through detailed ROI measurement
- Cross-referenced phone calls with the practice’s CRM & Practice Management Software.
- Focused on cost-effective acquisition of early-stage patients
- High Quality converting landing pages to maximise return before scale.
2. Strategic Budget Scaling and Treatment Diversification
- Incrementally increased ad spend based on ROI
- Reinvested into campaigns that proved profitable
- Introduced high-value treatment campaigns (Invisalign, implants, bonding)
- Grew monthly ad budget to £4,500/month by April 2025
3. Meta Ads Integration and Brand Building
- Added Meta Ads in early 2025 to broaden digital presence
- Conducted a dedicated content shoot with the One Dental team
- Produced multiple creatives tailored to patient pain points
- Focused on emotional hooks and trust-building visuals
- Meta strategy alone led to £106,000+ in new treatment opportunities (April 2025)
4. SEO: From Zero to 8,000+ Visitors/Month
- Built out treatment pages, location pages, and weekly blogs
- Secured backlinks from authoritative, industry relevant websites
- Internal linking audit and optimisation
- Increased site authority, organic traffic, and market share
- Compounding effect noticeable in second half of the year
- Achieved Top 3 Google rankings for high-value transactional keywords
April 2025 Campaign Snapshot
- Google Ads Spend: £4,500
- Meta Ads Launched: Early 2025
- New Patient Opportunity Value (April): £106,000+
- Website Traffic (April): 8,000+ visitors
- Campaign Type Mix: Paid Search (Google), Paid Social (Meta), Organic (SEO)
Results
First Month Turnover
Exceeded expectations
Monthly Revenue (April 2025)
£90,000+
Surgeries Fully Booked
2 within 12 months
Organic Traffic Growth
From 0 to 8,000+/month
New Treatment Opportunity (Apr)
£106,000+
Client Feedback
“The strategies Vendo put in place really helped us… Now both surgeries are full, and we’re looking at a second site. We’ve consistently grown month after month.”
— Dr. Deep, Founder, One Dental
Summary
In just 12 months, Vendo Digital helped One Dental go from a cold start with zero patients to generating over £90,000 per month. By combining smart ad spend, high-performing creative, and sustainable SEO, we delivered a full-funnel solution that continues to scale.
Ready to Scale Your Dental Practice?
Whether you’re launching a new squat practice or looking to fill up existing chairs, Vendo Digital has the proven strategies to attract high-value patients, boost your visibility, and drive real growth.
Book a Free Strategy Call Today
Let’s discuss how we can help your practice scale month after month.
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